KFC: Fried Chicken-Scented Fire Log
I’ve earned a reputation for problem-solving in creative execution, no matter what form it takes. In one of my favorite challenges of my career, I was asked by my ambitious colleagues if I could create a firelog that smelled like KFC’s fried chicken. I searched high and low for a scent-maker and a firelog manufacturer who were willing to join us on this crazy endeavor. I produced the log itself, including the packaging, and collaborated closely with every stakeholder involved from research and development to manufacturing and fulfillment.